But the idea is that you save being on your phone and talking with your friends for the breaks. We'd love them to take their phone out and take a snap at the artists and share that to support them. “We ask guests to put away their phones, too. “Because the artists are unannounced, guests arrive with an open mindset – there are no expectations as to the headliner, and everyone’s curious to discover something new,” she continues. We saw Jackson Mathod, a multi-instrumentalist and singer, Phoen!x Tha Rude Boii and songwriter Lisa Canny who's got some new music coming out this year “For example, I went to a show last night at a brewery in South Bermondsey. “Every lineup is completely unique and includes three different artists,” Natasha explains. Sofar Sounds gigs take place in unusual venues all over the globe, from Shoreditch treehouses to LA backyards and even – on one memorable occasion – a ski jump in Norway (above). Better still, members of Virgin Red, the rewards club from Virgin, have a headstart on this dynamic events concept with two Sofar Sounds tickets available for just 4,750 points.īelow, Sofar’s Natasha tells Virgin Red more about what members can expect from the intrepid live music experience. Since guests never know who they are going to see beforehand, the novelty factor is huge and places are in hot demand. ![]() This includes the likes of Billie Eilish and Anne-Marie before they became huge, along with a steady stream of emerging performers such as Latir, a London-based alternative RnB artist, and Lisa Canny, an alternative harp and banjo-playing singer-songwriter. Its unique model is all about unexpected settings, such as rooftops or churches and it’s also given rise to an incredible roster of artists. These are some of the elements that we have worked hard to keep with our current shows, to preserve that intimate feeling.”ĭriven by word-of-mouth, and music-lovers committed to its vision of a great listening experience, Sofar Sounds now pops up in over 200 cities worldwide. And everyone was asked to be respectful and listen to the music. “People brought their own booze and sat on the floor because there weren't enough chairs. “In the early days of Sofar Sounds, the founders just decided to invite a few mates over to listen to a musician friend in their living room,” says Natasha Bobbe, head of concert operations for the brand’s UK & EU venues. The company sprung to life in 2009 in the way of many great ideas: as a hobby that evolved into a global community. The resulting sense of disconnect is something that Sofar Sounds – a global music community that produces intimate concerts – is designed to remedy. It’s possible that you watched at least part of it on your own phone or worse, someone else’s. If you do bring anything to sit on to our shows with floor seating that will elevate you, we ask that you arrive early and set up your seating at the back or along the side to not block anyone else’s view.Cast your mind back to your last major concert experience. If you have an accessibility need, you can reach out in advance and we can try to make arrangements to provide seats. You can bring cushions or blankets to make yourself comfortable.
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